It only takes a casual tweet to ignite a trading frenzy in the unpredictable world of crypto. Changpeng "CZ" Zhao, the founder and former CEO of Binance, did exactly that when he revealed his dog’s name.
The result? A flood of new Broccoli-themed memecoins, millions in trading volume, and a fresh reminder of the risks and rewards in the memecoin space.
Let’s break down what happened, who made millions, and what this craze says about the current state of crypto.
How a Tweet Started a Multi-Million Dollar Frenzy
It all began on February 13, when CZ casually mentioned on X (formerly Twitter) that he had a Belgian Malinois. This simple statement set off a wave of speculation among crypto traders, who immediately started creating memecoins based on potential dog names.
Sensing the buzz, CZ played along and gave a three-hour heads-up before revealing the name. During this window, traders rushed to buy CZ-related dog tokens, guessing names like CLEO, BROWNIE, and PERRY—some of which soared to multi-million-dollar market caps.
Then, CZ finally revealed his dog's name: Broccoli. That’s when things really went crazy.
The Birth of Broccoli Memecoins
Once CZ confirmed the name, hundreds of Broccoli-themed tokens appeared across multiple blockchain networks, primarily on:
Solana’s Pump.fun – Over 480 Broccoli-related tokens were created.
BNB Chain’s Four.Meme – More than 300 Broccoli tokens launched.
Meanwhile, BNB Chain’s meme coin launchpad Four.Meme crashed under the massive demand.
The question was no longer whether a Broccoli memecoin would pump—it was which one would dominate.
Who Profited from the Broccoli Craze?
As with most memecoin frenzies, the biggest winners were early movers and insiders.
Per CoinDesk, one wallet, 0x392eb, spent less than $1,000 to create a Broccoli token immediately after CZ’s tweet. The wallet then:
Minted over 110 million tokens, making itself the largest holder.
Started selling just two minutes later as buyers rushed in.
Cashed out $6.5 million in profits within 20 minutes.
Meanwhile, everyday traders scrambled to buy in, hoping to catch a price surge. According to DEXScreener, in just two hours:
The top Broccoli token hit a $400 million market cap before stabilizing around $74 million.
Over 30,000 traders executed nearly 100,000 transactions.
At least 11 wallets made over $1 million in profit.
However, many late buyers lost money as early investors dumped their holdings.